Last Updated: Fri, 07/31/2026
Syllabus
General Class Information
Academic year:
2026
Semester:
Summer
Course prefix:
MGT
Course number:
3310
Section:
R
CRN
56144
Department (you may add up to three):
Instructor first name:
Michael
Instructor last name:
Lowe
Catalog Description

This course covers the fundamentals of the analytical aspects of marketing research. The course has an applied orientation with application to contemporary issues in marketing.

Administrative Data
Course status
Active