Microeconomics is the study of individual, human decision-making.  In this course, you will learn to think like an economist, using conceptual frameworks such as preferences, incentives, supply, demand, competition, markets, and prices to understand human behavior.  The tools of economic analysis provide a powerful lens to evaluate government policies, understand business strategies, and make decisions in your own life. 

Economists use the tools of microeconomics to study all aspects of life, ranging from business to the environment, and even to dating and marriage!  How should a firm decide how much output to produce and what price to set?  How can one evaluate the tradeoffs between economic outputs and environmental costs?  We will discuss the applied economics of these and many other real-world examples throughout the course.