This course explores the various components of the digital channel including social, mobile, and search engine marketing to understand how to implement an effective digital marketing strategy.

Examines the position of the U.S. in world markets, various types of international business transactions, and the relationship of business to global economic, political-legal and cultural forces.

This Marketing Practicum course empowers students to transform their education into actionable expertise by collaborating directly with local businesses. Working in dynamic teams, students will tackle real-world challenges, applying marketing principles and leveraging tools such as the 4Ps, 5Cs, competitive analysis, Return on Ad Spend (RoAS), Return on Investment (ROI), GAP analysis, and product and brand positioning.

Topics of current interest.

Topics of current interest.

This course will focus on legal issues which entrepreneurs face while growing a start-up business from infancy to becoming a publicly held company. Students will not receive credit for both MGT 6614 and MGT 3614.

This course provides an immersive, project-based experience in which students collaborate with social sector organizations. Working in teams, students conduct in-depth organizational analyses and partner with management to address real-world challenges and opportunities.

Provides project work experience in the field of management.